Next Big Thing? BOOKS! (seriously!)

I heard a person in publishing say, in all seriousness, that books are the next big thing! Yes, books! Book sales are actually up (read here). And book publishing is looking like it is about to rise too! The reason this is important to me and why I bring it up? Because as a researcher, anthropologist, and consultant the increase in BOOKS suggests a shift toward this "culture and economy of presence" I have been talking about. People wanting a clear signal through the digital noise. To focus, to breathe. Sometimes the next big thing is the old thing, huh? That's cool!