When cultural and consumer trends intersect, sometimes it's an awkard fit. Take Tiffany's Everyday collection. The word Tiffany next to everyday seems oxymoronic. What's everyday about Tiffany products? Isn't the whole idea of Tiffany all about "not everyday?" Apparently Tiffany needs to connect to the current cultural wave of dressing down, common, everyman or everywoman that is the current zeitgeist. Two Tiffany bone china paper cups for $95. A sterling silver tin can to hold those pencils that just have nowhere to go on your desk -- $1000. A great business case for the budding consumer anthropologist in all of us!