II. OBSERVATION

$8500 (does not include travel)

5 business days (start to finish)

1.5 days in-store/on-site

10 Intercepts

Report (obs., implications, rec.)

I. MOBILE ETHNOGRAPHY

$8500 (does not include recruit/incentive)

10 business days (start to finish)

20 participants

Report (obs., implications, rec.)

 

IV. ADD-ONS

$1200 each

In person presentation and workshop

Customer journey map

III. IN-HOME

$8500 (does not include recruit/incentive/travel)

10 business days (start to finish)

1.5 field days

4 participants

Report (obs., implications, rec.)