We rode in Google’s self-drive car to study the potential for autonomous driving.  We spent time with people facing rare diseases to see how our clients could make their lives easier.  We dug into people's financial planning to help AARP re-define retirement. We went into the personal and professional lives of Creative Professionals to help Adobe make better products and services for them. We got under the hoods of cars to help ExxonMobil build the new "oil can." We drove in eighteen wheelers to help FedEx transform the freight business. We helped Gates Foundation bring to life a segmentation on women’s reproductive health. We worked with NIKE's designers to help prototype environmentally sustainable performance wear.....and many many other great projects: