uncover CUSTOMER behavior that leadS TO RIGHT FIT solutions  

Context-Based Research GROUP

  • Context was founded by cultural anthropologists Robbie and Belinda Blinkoff.
  • Context cut its teeth in advertising, marketing, branding and web design. 
  • Key to its early success was "anthrojob.com" a database to attract a sustainable global force of high quality observers.
  • Observational research, or ethnography, is at the center of what we do -- which means the customer is at the center of all we do.   
  • Very quickly Context embraced its role as strategic innovators and problem solvers – offering business critical insight to clients.  
  • We feel very fortunate to get to do what we love for so long and to continue to serve as a strategic resource for so many incredible people and organizations.


Robbie Blinkoff

robbie head shot too.jpg


  • Robbie is the Managing Director at Context.
  • Robbie sees all projects through from beginning to end.  
  • Awards include Fast Company’s Fast 50, Baltimore’s 40 under 40, and Washington’s Association for Practicing Anthropology’s Praxis Award.
  • Appearances include CBS News and the CBS Early Show and in Inc., Wired, The New York Times, The Los Angeles Times, Newsweek, Newsday, The Atlanta Journal-Constitution, The Philadelphia Inquirer, and many other publications.
  • Speaking engagements include: Sun Microsystems, Adobe, Universal Pictures, Yahoo!, The National Restaurant Association, Visit California, and TEDx. 
  • Robbie did his dissertation research in Papua New Guinea along with Belinda. 



  • Strategist, analyst, cultural anthropologist and ethnographer, Belinda is a co-founder at Context.
  • Belinda was instrumental in creating the initial research designs for Context.
  • She also headed up the creation of Context’s anthrojob.com --  an online database that enabled Context to work with a team of ethnographers across the world.
  • Belinda works closely with recruiters to ensure sample integrity as well as working on all aspects of projects from management to analysis to report creation. 
  • Belinda’s worked across all categories of business from pharmaceuticals to CPGs. 
  • Belinda did her dissertation research in Papua New Guinea along with Robbie.