creating customer value  

Context-Based Research GROUP

  • Context was founded by business anthropologists Robbie and Belinda Blinkoff.

  • Context cut its teeth in advertising, marketing, branding and web design.

  • Observational research, or ethnography, is at the center of what we do -- which means the customer is at the center of all we do.

  • We feel very fortunate to get to do what we love and serve as a strategic resource for so many incredible people and organizations.


Robbie Blinkoff

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  • Robbie is the Managing Director at Context.

  • Robbie sees all projects through from beginning to end.

  • Awards include Fast Company’s Fast 50, Baltimore’s 40 under 40, and Washington’s Association for Practicing Anthropology’s Praxis Award.

  • Appearances include CBS News and the CBS Early Show and in Inc., Wired, The New York Times, The Los Angeles Times, Newsweek, Newsday, The Atlanta Journal-Constitution, The Philadelphia Inquirer, and many other publications.

  • Speaking engagements include: Sun Microsystems, Adobe, Universal Pictures, Yahoo!, The National Restaurant Association, Visit California, and TEDx.

  • Robbie did his dissertation research in Papua New Guinea along with Belinda.



  • Strategist, analyst, cultural anthropologist and ethnographer, Belinda is a co-founder at Context.

  • Belinda was instrumental in creating the initial research designs for Context.

  • She also headed up the creation of Context’s -- an online database that enabled Context to work with a team of ethnographers across the world.

  • Belinda works closely with recruiters to ensure sample integrity as well as working on all aspects of projects from management to analysis to report creation.

  • Belinda’s worked across all categories of business from pharmaceuticals to CPGs.

  • Belinda did her dissertation research in Papua New Guinea along with Robbie.