creating customer value
Context-Based Research GROUP
Context was founded by business anthropologists Robbie and Belinda Blinkoff.
Context cut its teeth in advertising, marketing, branding and web design.
Observational research, or ethnography, is at the center of what we do -- which means the customer is at the center of all we do.
We feel very fortunate to get to do what we love and serve as a strategic resource for so many incredible people and organizations.
Robbie is the Managing Director at Context.
Robbie sees all projects through from beginning to end.
Awards include Fast Company’s Fast 50, Baltimore’s 40 under 40, and Washington’s Association for Practicing Anthropology’s Praxis Award.
Appearances include CBS News and the CBS Early Show and in Inc., Wired, The New York Times, The Los Angeles Times, Newsweek, Newsday, The Atlanta Journal-Constitution, The Philadelphia Inquirer, and many other publications.
Speaking engagements include: Sun Microsystems, Adobe, Universal Pictures, Yahoo!, The National Restaurant Association, Visit California, and TEDx.
Robbie did his dissertation research in Papua New Guinea along with Belinda.
Strategist, analyst, cultural anthropologist and ethnographer, Belinda is a co-founder at Context.
Belinda was instrumental in creating the initial research designs for Context.
She also headed up the creation of Context’s anthrojob.com -- an online database that enabled Context to work with a team of ethnographers across the world.
Belinda works closely with recruiters to ensure sample integrity as well as working on all aspects of projects from management to analysis to report creation.
Belinda’s worked across all categories of business from pharmaceuticals to CPGs.
Belinda did her dissertation research in Papua New Guinea along with Robbie.