insight and solutions grounded in ethnography and design Research

Context-Based Research and design Can help you.

  

ETHNOGRAPHY

Context's research is grounded in ethnography and design thinking -- structured observation and interaction with people in the real world that leads to innovative solutions. Context's analysis is guided by strategic business, marketing and product development solutions. 

DESIGN THINKING

Consider design as "the human capacity to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives" and you can see why a "designerly way of knowing" can quickly illuminate problems and guide the creation of elegant solutions....